Digital Portfolio
Below you will find a collection of my work in marketing, branding, and creative strategy. Each image links to a project or presentation that highlights my experience in content creation, product development, and campaign execution. Click through to explore the full scope of my work and the skills I bring to the industry.
01
Pyxer AI - Social Media Marketing
Developed and managed Pyxer’s social media presence for an AI-driven fashion startup. Created daily content showcasing product features, fashion trends, and user experiences to spark engagement and build community. Leveraged creative campaigns, reels, and influencer-style storytelling to grow brand awareness and drive increased user downloads.
02
Laken Start-Up Idea
Created a startup concept for a safety-focused walking app designed to empower users, especially college students, to explore their communities with confidence. Laken combines GPS-based route generation, safety tools, and social connectivity to promote health, wellness, and community. As part of our final entrepreneurship project, my team and I conducted market research, identified a key gap in the marketplace, and built a mission-driven brand that reflects our passion for safety, connection, and healthy living.
03
Vibe
Created a slideshow presentation introducing a new product concept for the market. Designed branded visuals and product mockups using Adobe Photoshop, and developed a strategic marketing and promotion plan to showcase how the product would be launched and positioned to consumers.
04
Rhode Fragrence
Developed a fragrance concept for Hailey Bieber’s skincare brand, Rhode, as part of a Visual Fashion Merchandising course in Paris. Collaborated with a partner to design the product concept and packaging, integrating brand identity with fragrance storytelling. Presented the final creation to the class, showcasing both our design and merchandising strategy.
05
MatchMe
Collaborated with a team to create an AI-driven app and website that matches beauty products to a client’s unique skin type. Designed the overall look and user interface for both platforms, while also conducting competitive analysis to position the brand effectively. Worked closely with the team to develop partnership strategies, promotional campaigns, and marketing tactics to bring the concept to life.
06
LV x Pharrell
Final project for a Visual Fashion Merchandising course in Paris focused on reimagining Louis Vuitton’s menswear under Pharrell’s creative direction. Collaborated with a team to design new menswear pieces using Adobe Photoshop, while also developing pop-up concepts, promotional strategies, and marketing campaigns. Completed the project with an interior visual merchandising plan that showcased the collection’s identity and consumer experience.
07
Fiore d’Oro
Final project for a Luxury Marketing course in Florence, Italy, centered on creating a new high-end jewelry brand. Collaborated with a team to develop Fiore d’Oro (“Golden Flower”), a luxury line built around a distinct product concept, brand archetype, and storytelling narrative. The project highlighted how strategic branding and narrative design can bring a luxury jewelry concept to life.
08
Banksy x Yoshitomo Nara – Capsule Collection
Developed a capsule collection for contemporary artist Banksy in collaboration with Japanese artist Yoshitomo Nara. Designed original pieces that merged both artistic styles, and created a visual merchandising concept presented through a mockup retail store display. The project combined fashion design, art collaboration, and experiential retail strategy to bring the collection to life.
